Micronauts: Marvel Comics went into the Micro Verse
In 1977, Marvel Comics was not doing that well until the movie Star Wars helped propel the newly launched comics based on George Lucas’s creation to the top of the charts. It was such a massive hit that the company started looking into more licensed comics, from Godzilla to Hanna-Barbera cartoon adaptations, Edgar Rice Burroughs comics, and Battlestar Galactica. It represented 20% of Marvel Comics’ production and some fans were not too happy about that. But it was a commercial success and it was not going to stop any time soon.
Introduced in 1974 by Japanese toy maker Takara (also known as Tomy in English), Mircoman was included in the line “Henshin Cyborg” but was not an 8 or 12-inch action figure, as it was the standard back then, but was 3.75-inch tall. The marketing used the size to sell the idea that this miniature bionic alien came from a place called Micro Earth. It was so successful that Microman got his own line. Soon, the American company Mego started importing them into the US under the name Micronauts.
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